Legal Magic
for Your Business
Small Business . Nonprofit . Intellectual Property 
Approachable Legal Support
Founded in Portland and rooted in the Pacific Northwest, we proudly serve small business, nonprofits, and entrepreneurs across Oregon, Washington, and nationwide.
Business, Nonprofit & IP Services
From everything from your side hustle to building a robust business, we help all sorts of businesses and nonprofits at all stages. From formation, to growth, to exit strategies, we are able to help you achieve all your business goals!
We can help with:
✦ Business formation
✦ Contract review & drafting
✦ Trademark & IP law protections
✦ Commercial lease negotiations and review
✦ Client service agreements
✦ Hiring employees or contractors
✦ Nonprofit formation and tax-exempt status
✦ Tax & business advisory
✦ And much more!
Project-Based Pricing
We practice law differently. Instead of billable hours and hidden fees, we offer flat-rate, project-based pricing so you know exactly what to expect. Our process is built on clear communication, set expectations, and efficient timelines. That way, you can stay focused on building your business while we take care of the legal details.
Values-Based Ethos
We believe legal services should be empowering, not overwhelming. That is why we focus on serving small businesses, nonprofits, and entrepreneurs with respect, authenticity, and care. Our approach is intentional and inclusive, built to reflect the real people who shape our communities. To us, this is not radical. It is how it should be.
Make it stand out.
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“I felt like I was in good hands with the Rational Unicorn team and have referred them to other BIPOC business owners. I have been enjoying their newsletters which list seminars and meet ups for networking and business resources!”
-Nikeisah
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“I now know UNICORNS really do exist!! I can't say enough good things about the quality of support I have experienced with everyone I have worked with at Rational Unicorn.”
-Astrid
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“The service I have received from Rational Unicorn has been exceptional. I highly recommend them if you are a small business in need of contracts drawn up or legal advice.”
-Shay
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“Rational Unicorn offers a unique and important service for the community. They are not just a law firm to assist you with your legal needs but more so a friend you can lean on for advice.”
-David
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“A pleasure to work with, very professional, as a small business I appreciate their attention to my company. Rational Unicorn really went the extra mile for me. 10/10 would recommend.”
-Jeff
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“The Rational Unicorn team has been responsive, reliable, affordable, thoughtful, friendly, and professional in addressing my needs as a small business owner. I feel like I'm in capable hands with them and would recommend them to anyone else.”
-Elizabeth
Industries We Serve
Our clients had a variety of different backgrounds, which we celebrate. We prioritize working with businesses and industries that are typically ignored or outpriced by traditional law firms.
We work with:
✦ Art & Creative
✦ Construction & Contractor
✦ Entertainment & Music
✦ Farm & Floral
✦ Health & Wellness
✦ Professional & Coaching
✦ Restaurant & Food Service
✦ Retail & Goods
✦ And More!
About Us
Rational Unicorn Legal Services began in Portland, Oregon in 2017 with a simple goal: to create a law firm that feels approachable and connected to community.
Today, we continue to serve small businesses, nonprofits, and entrepreneurs throughout Oregon and Washington while also collaborating with clients nationwide. Our attorneys are not only trained in law but also have hands-on experience running small businesses and bring a wide range of life experiences to their work. These diverse perspectives help us understand the challenges our clients face and allow us to provide support that is practical and grounded in real experience.
Firm Awards
Rational Unicorn was voted Best Law Firm in the 2024 and 2025 Best of Portland Readers’ Poll. Attorneys Lindy Laurence and Nicole Hetz were voted 2nd and 3rd place for Best Lawyers in 2025, and Attorney Nicole Hetz won first place for Best Lawyer in 2024.
We also brought home gold for Best Business Law from the 2024 Best of the Rose City.
In November 2024, we were featured in Forbes, Fortune, and Entrepreneur as part of Portland’s Leaders in Law.
Getting Started
We offer free 20 minute consultations so you can talk with one of our attorneys to see if we are the right fit for you.
In these consultations, we will discuss your legal needs and get to know each other to decide if working together is a good fit. We will follow up post-consultation with a detailed quote for services, so you can know exactly what you’re getting into before signing.
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